Nike+ Member Services

Digital Production / Layout / Typography / Content Creation / Photo Retouching / Social

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While working with the Nike+ Member services team, I was tasked with developing social content that engaged viewers to download the app and become a member—utilizing a very limited asset library. Below you will see the creative process as well as the problem solving that went into this task—the creation of engaging layouts and "premium" content using only flat, still imagery shot on white backgrounds. Prior to the task, the app posts did not exist and the content was static.

 
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ASSET LIBRARY

free-rn-flyknit-2017-womens-running-shoe.jpg
 
 
 
 

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CREATIVE PROCESS

Visually engaging Nike+ app posts with use of color blocking.

 
 

++ Creation of more visually engaging content with subtle highlights angles, and shadows to make product look "premium" instead of flat and static.