Summer 2016 Seasonal Art Direction

Art Direction / Location Scouting / Model Scouting / Creative Concept


These images showcase the execution of a photoshoot art directed by the Nike Women's Global Brand design team. Location and model scouting, color stories and overall shoot direction was a concept under the theme of "Transformation". The major memoirs of the final editorial revealed many stages of that transformative journey in each category: Running, Training, and Sportswear.