Nike+ RIo Olympics

Video Production / Art Direction / Location Scouting / "Set" Design / Graphics + Transitions

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Nike Running had several obstacles to overcome in this photoshoot—one being creating dynamic content with the absence of video footage, and another being tasked to create "indistinguishable" athletes. This video short was conceptualized and created solely from rapid image sequences and played on Nike.com during the 17 Days of Unlimited in Summer 2016. The final products were released during that week and video content created an immensely greater rate of click-through and consumer interest post-launch. The track spike and running shoe were exclusive Rio Olympic products.