Nike+ Run Club
Weekly Rundown

The weekly rundown was a collection of targetted emails, Nike.com editorial landing pages, and Nike+ Run Club app posts that featured content designed for NRC members. Each platform was updated at the beginning of the week to provide expert tips, nutrition guidance, coaching, music, and new product arrivals.

Nike.com/Running Hub Refresh

Through collected feedback and ongoing beta testing, the Nike Running digital teams organized a hub refresh of .com running hubs including Nike Running, Nike Run Club, and product pages.


Nike+ Member Services
Social Ads

Nike+ Member services creates social content that engages viewers to download the app and invites them to become a member. These social ads were live on Facebook and Twitter and drove to the Nike+ App feed.